WhatsApp Business Integration
Overview
How is WhatsApp Business integration useful for Businesses?
Small businesses can interact with customers easily by using tools to automate, sort, and quickly respond to messages on the WhatsApp Business app. Medium and large businesses can communicate with customers at scale with the WhatsApp Business API. WhatsApp Integration For Business.
What kind of businesses can apply for WhatsApp Business integration?
Businesses of all sizes looking to provide their customers with a direct channel of communication and support are eligible to apply.
WhatsApp for business is still in an early access phase, and open to a limited number of businesses today. The approval for this access is determined by WhatsApp, after looking into specific use cases, messaging volumes per day (only businesses with significant volumes or clear growth plans in under 90 days will be on-boarded), overall reach, internal KPIs to determine the success of WhatsApp as a channel. WhatsApp will review each submission on a case-by-case basis. If you have an existing relationship with Facebook do mention the same at the time of application. location, language and keywords used in the message thereby delivering wow moments.
How to use the WhatsApp Business API?
It can be used in two ways,
1. Customer Care
Customer support messages are responses to customer-initiated conversations on WhatsApp. Businesses have only 24 hours to reply to these messages. They enable you to:
- Resolve issues one-on-one with private conversations
- Connect with your customers instantly
- Communicate with your customers on the channel they prefer
2. Notifications
Notifications are business initiated, templated messages that can be sent any time. These are called proactive messages. They enable you to:
- Deliver important, timely messages during your customer’s path to purchase
- Continue the conversation with customers who respond to your notifications
Advantages of integrating WhatsApp Business account with Freshchat
WhatsApp is the most preferred messenger in the world and your customers will be more comfortable contacting you through it.
On the agent’s end, however, managing multiple conversations can be tricky using the WhatsApp for the Business app alone and Freshchat can help make it easier.

By integrating WhatsApp with Freshchat, you get the following benefits:
- Multiple agents can handle your WhatsApp for Business accounts.
- You can link two or more WhatsApp for Business accounts to a single Freshchat account.
- Efficiency-improving features such as IntelliAssign, Priority Inbox, Assignment Rules, and Canned Responses will help you resolve conversations faster.
- You can keep track of your WhatsApp messages using Dashboard – which will give you real-time insights on metrics such as response time and number of chats handled
- Leverage Freshchat’s ability to map the right agents using customer’s location, language and keywords used in the message thereby delivering wow moments.
What are the benefits of WhatsApp Business Verification?
Lifetime verified number
Lifetime verified number for your business with Green Badge.
One time setup process
It’s a one time and life-long setup process for a business.
No anonymous messages
Verification means that no messages sent from your account will be anonymous.
green checkmark badge
The business will get a beautiful green checkmark badge.
WhatsApp Business API
Easily connect with your customers through WhatsApp Business API.
automated two-way conversations
Implement automated two-way conversational marketing on WhatsApp.
Gain customer trust and confidence
A Verified WhatsApp number helps client, enquirer or lead be certain about your business/company so that they can contact with trust and confidence.
Wider interfaces
Wider interfaces for planning and executing mass ad/messaging campaigns.
WhatsApp API Gateway
If you’re looking to do more with WhatsApp APIs, get direct access to WhatsApp Official APIs and build your own custom solutions using WhatsApp Business APIs

Zero Setup Fee

Quick Approval

Flexible

Webhook
How can I start using WhatsApp Business?
Freshchat offers a business chat and conversational solution that easily integrates with the WhatsApp Business API.
To start using WhatsApp for Business through Freshchat, you need to submit an application. It is available in Settings>Integrations>WhatsApp Business. Once your application is approved, and your business account is created, we will set up your Freshchat account to connect you with your end users through your WhatsApp for Business number.
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